The Sweetspot » world bicycle relief

We helped World Bicycle Relief help hundreds of thousands of Africans

Joe Doyle — Tue, 24 Feb 2009 17:55:16 +0000

Around 240,000 people will benefit from the most recent Annual Appeal from World Bicycle Relief. If you don’t know them, WBR is a smart and well-run non-profit that provides sustainable transportation to help people go farther, carry more and cut their travel time considerably.

You can see our full case study here.

A lot of hard work and strategy went into this endeavor – a true team effort between Stalelife and the Communications and Development groups at WBR. Our approach was integrated with old and new tactics, and the results will make us stronger for years to come.

In the end, we surpassed initial goals by 25%, raised the total donation amount and nearly doubled the amount of advocates on the WBR lists. But most important, we helped the group that helps so many. And that feels good.

“It’s the start of a new year and you know it…”

Joe Doyle — Mon, 12 Jan 2009 15:40:38 +0000

“We had a kick-ass year so we wrote this
It’s the start of a new year so let’s show it…we thank you.”

Clients, friends and cohorts – thank you for making ’08 great. We have the feeling that ’09 will be super fine.

So we created this video just for you:

Help send bicycles to Africa

Joe Doyle — Wed, 17 Dec 2008 17:00:01 +0000

Here’s a good cause that you might want to know about. One of our favorite charities, World Bicycle Relief, is conducting a special appeal called DOUBLEbikeMATCH. Every dollar you give will be doubled by a generous donor.

So why not make ‘em dig deep?

You give $10, they give $10. You send a whole bike ($134 – seriously, isn’t that insane?), the angel gives one, too. That can really add up with all our friends, and the donations will help healthcare workers travel farther, and allow families to carry food and water and more.

If you’re feeling giving this holiday season, go to this site and donate today . They make nice gifts, too.

P.S. – We designed this campaign. Show a little love for the crew.

World Bicycle Relief is our favorite charity.

Joe Doyle — Tue, 04 Nov 2008 04:21:57 +0000

Cycling is good for your health. It’s good for the environment. It’s good for healthcare workers.

Healthcare workers?

Yes, especially in places where people walk everywhere they go. Like in Africa, it’s nothing for the people of Zambia to trudge for hours to get water or to school. But if you give a person a bike, it takes four times less to commute. So people can do more for themselves and each other. And that’s where our favorite charity comes in.

World Bicycle Relief provides sustainable transportation to those who need it most. Here, watch this quick video from The Today Show that shows the power of bicycles in action:

World Bicycle Relief was founded by members of SRAM Corporation, a local Chicago company that leads the cycling componentry industry. It’s a great project to be a part of, so consider signing up for updates to help them out.