The Sweetspot » Vinaire http://www.stalelife.com/blog Big hits from the cool kids. Fri, 13 Nov 2009 17:21:20 +0000 en hourly 1 http://wordpress.org/?v=3.0 “It’s the start of a new year and you know it…” http://www.stalelife.com/blog/2009/01/its-the-start-of-a-new-year-and-you-know-it/ http://www.stalelife.com/blog/2009/01/its-the-start-of-a-new-year-and-you-know-it/#comments Mon, 12 Jan 2009 15:40:38 +0000 Joe Doyle http://www.stalelife.com/blog/?p=279 “We had a kick-ass year so we wrote this
It’s the start of a new year so let’s show it…we thank you.”

Clients, friends and cohorts – thank you for making ’08 great. We have the feeling that ’09 will be super fine.

So we created this video just for you:

]]> http://www.stalelife.com/blog/2009/01/its-the-start-of-a-new-year-and-you-know-it/feed/ 0 Hello Vinaire. Nice to meet you. http://www.stalelife.com/blog/2008/07/hello-vinaire-nice-to-meet-you/ http://www.stalelife.com/blog/2008/07/hello-vinaire-nice-to-meet-you/#comments Thu, 24 Jul 2008 21:07:44 +0000 Joe Doyle http://www.stalelife.com/blog/?p=81 Joe Udell (fellow cycling geek and DM pioneer):
“I sent your contact information to a friend. He’s starting a custom wine cellar
and lifestyle business”.

Joe Doyle (the author and VP of the Intelligence Division):
“No way. Wine? What a dream.”

JU: “You don’t like marketing credit cards anymore?”

JD: “Sure, but wine is something we all believe in.”

We’re grateful for our friends and business partners, and it’s because of them that we can introduce you to a cool new company, Vinaire.

It’s the start up of Gary and Cindy Crowell, two accomplished businesspeople with the right drive and plenty of ideas. Soon they’ll lead an under-served market by offering life’s simple pleasures. It’s exciting to be part of their growth – to date we’ve developed brand messaging, their logo, tagline, business cards and letterhead.

The creative possibilities are many with this logo. The wax seal promotes a vintage feel, while the modern font is representative of Vinaire's advances in construction. The tagline is apropos for our clients and their customers, all of whom are friends of the grape.

The logo features a wax seal that embodies the heritage of wine. In contrast, the modern font is representative of Vinaire’s advances in construction. The tagline is apropos for Gary and Cindy and their customers, all of whom are friends of the grape.

Simulated wood on their "everyday" business cards draws upon the medium in which Vinaire creates. The wrap around wine bottle promotes user involvement.

The wood design draws upon the medium in which Vinaire creates. The wrap around wine bottle promotes user involvement and has drawn great initial impressions.

If you’ve ever considered a custom cellar or wine storage, please visit their soon-to-be-created website or Tweet @grcrowell. He’d love to chat with you.

Welcome to the world, Vinaire.

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