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	<title>The Sweetspot &#187; tagline</title>
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	<description>Big hits from the cool kids.</description>
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		<title>Hello Vinaire. Nice to meet you.</title>
		<link>http://www.stalelife.com/blog/2008/07/hello-vinaire-nice-to-meet-you/</link>
		<comments>http://www.stalelife.com/blog/2008/07/hello-vinaire-nice-to-meet-you/#comments</comments>
		<pubDate>Thu, 24 Jul 2008 21:07:44 +0000</pubDate>
		<dc:creator>Joe Doyle</dc:creator>
				<category><![CDATA[New creative]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[ID]]></category>
		<category><![CDATA[logos]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[tagline]]></category>
		<category><![CDATA[Vinaire]]></category>
		<category><![CDATA[wine cellar business]]></category>

		<guid isPermaLink="false">http://www.stalelife.com/blog/?p=81</guid>
		<description><![CDATA[Joe Udell (fellow cycling geek and DM pioneer): &#8220;I sent your contact information to a friend. He&#8217;s starting a custom wine cellar and lifestyle business&#8221;. Joe Doyle (the author and VP of the Intelligence Division): &#8220;No way. Wine? What a dream.&#8221; JU: &#8220;You don&#8217;t like marketing credit cards anymore?&#8221; JD: &#8220;Sure, but wine is something [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Joe Udell</strong> (fellow cycling geek and <a href="http://udelldirect.com/Welcome.html" target="_blank">DM pioneer</a>):<br />
&#8220;I sent your contact information to a friend. He&#8217;s starting a custom wine cellar<br />
and lifestyle business&#8221;.</p>
<p><strong>Joe Doyle</strong> (the author and VP of the Intelligence Division):<br />
&#8220;No way. Wine? What a dream.&#8221;</p>
<p><strong>JU</strong>: &#8220;You don&#8217;t like marketing credit cards anymore?&#8221;</p>
<p><strong>JD</strong>: &#8220;Sure, but wine is something we all believe in.&#8221;</p>
<p>We&#8217;re grateful for our friends and business partners, and it&#8217;s because of them that we can introduce you to <a href="http://www.vinairewine.com/Viniare/Vinaire,_LLC.html" target="_blank">a cool new company, Vinaire</a>.</p>
<p>It&#8217;s the start up of Gary and Cindy Crowell, two accomplished businesspeople with the right drive and plenty of ideas. Soon they&#8217;ll lead an under-served market by offering life&#8217;s simple pleasures. It&#8217;s exciting to be part of their growth – to date we&#8217;ve developed brand messaging, their logo, tagline, business cards and letterhead.</p>
<dl id="attachment_62" class="wp-caption aligncenter" style="width: 410px;">
<dt class="wp-caption-dt"><a href="http://www.stalelife.com/blog/wp-content/uploads/2008/07/vinaire-logo-blog.jpg"><img class="size-full wp-image-62 aligncenter" title="vinaire-logo-blog" src="http://www.stalelife.com/blog/wp-content/uploads/2008/07/vinaire-logo-blog.jpg" alt="The creative possibilities are many with this logo. The wax seal promotes a vintage feel, while the modern font is representative of Vinaire's advances in construction. The tagline is apropos for our clients and their customers, all of whom are friends of the grape." width="400" height="150" /></a></dt>
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<p style="text-align: center;"><em> The logo features a wax seal that embodies the heritage of wine. In contrast, </em><em>the modern font is representative of Vinaire&#8217;s</em><em> advances in construction. The tagline is apropos for Gary and Cindy and their customers, all of whom are friends of the grape.</em></p>
<p style="text-align: center;"><a href="http://www.stalelife.com/blog/wp-content/uploads/2008/07/vin4_kp.jpg"><img class="size-full wp-image-61 aligncenter" title="vin4_kp" src="http://www.stalelife.com/blog/wp-content/uploads/2008/07/vin4_kp.jpg" alt="Simulated wood on their &quot;everyday&quot; business cards draws upon the medium in which Vinaire creates. The wrap around wine bottle promotes user involvement." width="450" height="338" /></a><em></em></p>
<p style="text-align: center;"><em>The wood design draws upon the medium in which Vinaire creates. The wrap around wine bottle promotes user involvement and has drawn great initial impressions.</em></p>
<p>If you&#8217;ve ever considered a custom cellar or wine storage, please <a href="http://www.vinairewine.com/Viniare/Vinaire,_LLC.html" target="_blank">visit their soon-to-be-created website</a> or <a href="http://twitter.com/grcrowell" target="_blank">Tweet @grcrowell</a>. He&#8217;d love to chat with you.</p>
<p>Welcome to the world, Vinaire.</p>
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		<slash:comments>5</slash:comments>
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		<title>Stalelife wins first tagline contest</title>
		<link>http://www.stalelife.com/blog/2008/04/stalelife-wins-first-tagline-contest/</link>
		<comments>http://www.stalelife.com/blog/2008/04/stalelife-wins-first-tagline-contest/#comments</comments>
		<pubDate>Mon, 07 Apr 2008 04:06:10 +0000</pubDate>
		<dc:creator>Joe Doyle</dc:creator>
				<category><![CDATA[Idea!]]></category>
		<category><![CDATA[industry insight]]></category>
		<category><![CDATA[Adomatica]]></category>
		<category><![CDATA[contest]]></category>
		<category><![CDATA[friends of Stalelife]]></category>
		<category><![CDATA[tagline]]></category>

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		<description><![CDATA[Hooray beer! That wasn’t the tagline, but that was the sentiment at Stalelife when we became Internet famous on Adomatica. The blog covers the advertising market with a focus on Austin, home to our south office. You’re daily distraction from client satisfaction is Robert’s chosen winner for April’s tag. Let it be known, however, that [...]]]></description>
			<content:encoded><![CDATA[<p>Hooray beer!</p>
<p>That wasn’t the tagline, but that was the sentiment at Stalelife when we became Internet famous on Adomatica. The blog covers the advertising market with a focus on Austin, home to our south office.</p>
<p>You’re daily distraction from client satisfaction is Robert’s chosen winner for April’s tag.</p>
<p><img src="http://www.stalelife.com/upload/header_clientsat.gif" alt="tagline" height="63" width="450" /></p>
<p>Let it be known, however, that we don’t Live the High Life all the time.<br />
We just really enjoy alliteration.</p>
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