For the second year in a row I will be attending the SXSW conference in Austin Texas. I collected a lot of information last year to help me make the most of what is a massive, sprawling, 10 day conference. I also met some great people last year, some of which I have kept in close contact with. In preparation for the big event this year, through an international collaboration with Nonimage and Armadillo Studios we have launched a definitive guide to absolutely everything related to the SXSW festival in Austin Texas.

We are pleased to announce the launch of SXSWisEASY.com.

Designed with simplicity in mind, SXSWisEASY provides straight up information for everything related to SXSW. It covers everything from essential elements of Austin TX to the Best Interactive Parties all they way to a list of the Social Do’s and Don’t of the Film Festival.

Essentially, everything you could possible need to know to prepare you for SXSW in one easy to read spot.

As a group we have also provided a break down of the best parties and best interactive sessions at the festival. Including our own take on why it’ll be worth sitting in on the session. A guideline to help you make the most of your time down there.

So please spread the word of SXSWisEASY, send it to anyone you know heading to Austin. Even start following the SXSWisEASY Twitter account for the latest updates and information.

A big thank you goes to our friends Andy and Connor for being great to work with. Thanks again guys.

The Sweetspot >> What I learned at SXSW iF (Part 2)…
from Kurt Pennypacker on Vimeo.

Look for a couple handsome fellas with a video camera in one hand and a beverage in the other.

On a serious note, we plan to interview our favorite session leaders and some industry insiders. When we see something we think will interest you, our clients and readers, we’ll be posting it.

More to come – the Fest starts Saturday.

It may seem like fun and games but we’ll be attending seminars, panel discussions and meeting with the brightest minds online. This year, we will be binging you daily posts from the festival and video interviews with speakers and attendees to share with you the latest findings and trends of the online world.

For this special Friday Factoid post, we’d like so show you a little tidbit that we found in this months issue of Fast Company about the SXSW festival through the years.

If you or someone you know will be attending the festival, we’d love to meet up. Please drop us a line so that we can set a date and time.