Around 240,000 people will benefit from the most recent Annual Appeal from World Bicycle Relief. If you don’t know them, WBR is a smart and well-run non-profit that provides sustainable transportation to help people go farther, carry more and cut their travel time considerably. You can see our full case study here. A lot of [...]

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One of our favorite partners frowarded this video to our attention. It was created by Geert Desager, a Marketing Manager with Microsoft. All too often we only know our consumers as statistics on a spreadsheet. When, in fact, the new idealism found in pace-setting companies is all about communication. When you think about advertising and [...]

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What company doesn’t want great things said about it? Public perception might not matter to a super established brand like IBM – wait, no, they really want people to like their products and services too. Mid-sized companies, they need it. Same with the SMBs. So how can you improve perception? How can you show yourself [...]

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In the 90′s we fought branding as hard as we could. Try as we might, many of our marketing partners were forced to use a heavy brand presence – oversized logos and template designs filled with “Barney” (I love you, you love me) copy. The idea du jour was that the brand far outweighed real [...]

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