Around 240,000 people will benefit from the most recent Annual Appeal from World Bicycle Relief. If you don’t know them, WBR is a smart and well-run non-profit that provides sustainable transportation to help people go farther, carry more and cut their travel time considerably.
You can see our full case study here.
A lot of hard work [...]

[Read more →]

One of our favorite partners frowarded this video to our attention. It was created by Geert Desager, a Marketing Manager with Microsoft.
All too often we only know our consumers as statistics on a spreadsheet. When, in fact, the new idealism found in pace-setting companies is all about communication.
When you think about advertising and direct marketing [...]

[Read more →]

What company doesn’t want great things said about it?
Public perception might not matter to a super established brand like IBM – wait, no, they really want people to like their products and services too.
Mid-sized companies, they need it.
Same with the SMBs.
So how can you improve perception? How can you show yourself as a company [...]

[Read more →]

In the 90’s we fought branding as hard as we could. Try as we might, many of our marketing partners were forced to use a heavy brand presence – oversized logos and template designs filled with “Barney” (I love you, you love me) copy.
The idea du jour was that the brand far outweighed real benefits. [...]

[Read more →]