Hal Measley, the Founder and President, had a smart idea for an in-browser audio class (the previous version relied on CPU-based players). Our initial assignment was to re-design and incorporate the new player. But we had some additional ideas we thought NLF would like.

For instance, we created a new product page design that uses best-in-class eCommerce tactics for easy purchase and sharing. We also refined the checkout process to make it more seamless. You’ll note a refined brand presence, too.

Our new design focuses on benefits first and includes an incredible amount of keywords for effective SEO.

The previous design worked hard but appeared dated.

We’d like to give special thanks to our everyday client contacts, Marcia Sholl and Sue Odenburg, for making the wesbite a true collaboration.

Clients, friends and cohorts – thank you for making ’08 great. We have the feeling that ’09 will be super fine.

So we created this video just for you: