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Tips for effective Direct Mail

July 11th, 2009 · No Comments

Recently Joshua Baer of Other Inbox asked us to present some of our DM expertise to The Capital Factory, a group of start-ups getting advice from other established entrepreneurs in Austin, TX.
It was a fun and relaxed presentation, and we found the Capital Factory participants to be full of courage, energy and good ideas. These [...]

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Tags: Austin · Direct Mail · Stalelife Friends · TX

National Law Foundation gives lawyers an easy way to earn CLE credit

July 7th, 2009 · No Comments

We love it when a client appreciates technology that can make a difference. So when the National Law Foundation came to us the idea to make their classes more user friendly, we were all ears.
Hal Measley, the Founder and President, had a smart idea for an in-browser audio class (the previous version relied on CPU-based [...]

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Tags: New creative · ecommerce

We helped World Bicycle Relief help hundreds of thousands of Africans

February 24th, 2009 · No Comments

Around 240,000 people will benefit from the most recent Annual Appeal from World Bicycle Relief. If you don’t know them, WBR is a smart and well-run non-profit that provides sustainable transportation to help people go farther, carry more and cut their travel time considerably.
You can see our full case study here.
A lot of hard work [...]

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Tags: Giving Back · Idea! · New creative · Personal · social networking

The Texas Stars are coming to Austin

November 24th, 2008 · 5 Comments

Professional hockey is on it’s way to Austin, TX! Well, it used to be here in the form of the Ice Bats, but now legitimate NHL hockey is a year away.
If you live in the live music capital of the world, you may have seen these OOH and Banner ads:

A couple people we polled wondered [...]

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Tags: Austin · TX · industry insight

The King gave me his wallet.

November 17th, 2008 · 3 Comments

Picture this… two Stalelifers walk to a big meeting to propose alternative marketing ideas to The Chicago Tribune. Along the way, on Lower Wacker Drive, one of the pair sees a wallet lying on the ground.
Joe: “Kurt, check this out, someone dropped a wallet.”
Kurt: “No way, is there an ID?”
Sure enough, there was an ID. [...]

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Tags: Found · Fun · industry insight