When some marketers think about design, it’s almost a “black box” to them. But it doesn’t have to be that way.
In fact, when you design online your first goal is to consider how users might come through your site. What do we want them to do first? Is there something they need to know right [...]

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Around 240,000 people will benefit from the most recent Annual Appeal from World Bicycle Relief. If you don’t know them, WBR is a smart and well-run non-profit that provides sustainable transportation to help people go farther, carry more and cut their travel time considerably.
You can see our full case study here.
A lot of hard work [...]

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Professional hockey is on it’s way to Austin, TX! Well, it used to be here in the form of the Ice Bats, but now legitimate NHL hockey is a year away.
If you live in the live music capital of the world, you may have seen these OOH and Banner ads:

A couple people we polled wondered [...]

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Maybe making it, but that’s subjective.
A custom wine cellar startup recently jumped on with Stalelife, so we’re having fun with marketing messaging and logo creation. Part of their business model includes filling your cellar with product from the vine – there’s plenty of angles for success.
This weekend I caught a post by Hugh MacLeod. He’s [...]

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