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Tips for effective Direct Mail

July 11th, 2009 · No Comments

Recently Joshua Baer of Other Inbox asked us to present some of our DM expertise to The Capital Factory, a group of start-ups getting advice from other established entrepreneurs in Austin, TX. It was a fun and relaxed presentation, and we found the Capital Factory participants to be full of courage, energy and good ideas. [...]

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Tags: Austin · Direct Mail · Stalelife Friends · TX

We helped World Bicycle Relief help hundreds of thousands of Africans

February 24th, 2009 · No Comments

Around 240,000 people will benefit from the most recent Annual Appeal from World Bicycle Relief. If you don’t know them, WBR is a smart and well-run non-profit that provides sustainable transportation to help people go farther, carry more and cut their travel time considerably. You can see our full case study here. A lot of [...]

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Tags: Giving Back · Idea! · New creative · Personal · social networking

Stalelife Showcase: The Chicago Tribune “green” mailing

December 2nd, 2008 · No Comments

Words can’t describe how much we dig The Chicago Tribune. The first-rate journalism and sports coverage, our clients in marketing, @ColonelTribune and @dan360man on Twitter – everything about the Tribune is appealing to us. Most of all is their pledge to keep our planet green. Did you know that The Chicago Tribune averages 40% recycled [...]

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Tags: Direct Mail · Green beings · IL · New creative · chicago

Stalelife Showcase: dimensional mailer for Klein Construction

September 4th, 2008 · 2 Comments

We’ve been waiting to show this one for some time. Our good friends at Klein Construction approached us looking for direct mail that would open doors for their sales team. Three concepts were presented and what you see below is the dimensional mailer that was selected. 3D DM has near 100% open rates (who doesn’t [...]

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Tags: Direct Mail · New creative

Consider component order when mailing

July 19th, 2008 · No Comments

When we release direct mail files to a printer, we always send a mock-up so they can see the component order and advise us on any possible errors in production. Does the address bar code clear the window? Does the teaser show through the second window? Will the glue on the BRC seal our pieces [...]

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Tags: Direct Mail