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	<title>The Sweetspot &#187; creative</title>
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	<description>Big hits from the cool kids.</description>
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		<title>If you build it…they will create</title>
		<link>http://www.stalelife.com/blog/2008/01/if-you-build-it%e2%80%a6they-will-create/</link>
		<comments>http://www.stalelife.com/blog/2008/01/if-you-build-it%e2%80%a6they-will-create/#comments</comments>
		<pubDate>Mon, 28 Jan 2008 19:42:37 +0000</pubDate>
		<dc:creator>kurt.p</dc:creator>
				<category><![CDATA[Personal]]></category>
		<category><![CDATA[industry insight]]></category>
		<category><![CDATA[50th]]></category>
		<category><![CDATA[creative]]></category>
		<category><![CDATA[influence]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[LEGOs]]></category>
		<category><![CDATA[toy]]></category>

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		<description><![CDATA[Today marks the 50th Anniversary of the LEGO brick. This simple ‘stud-and-tube’ locking building block system has been very influential millions of kids throughout the past half-century, ourselves included. I’ve had many an afternoon spent building houses, cities, spaceships and what ever else my mind could think up. But how did this little block influence [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.google.com/logos/lego08.gif" alt="Google Loves LEGO" align="right" height="110" width="276" />Today marks the <a href="http://parents.lego.com/Features/50th%20Birthday.aspx" title="Lego's 50th" target="_blank" style="margin: 5px 0px 10px 10px">50th Anniversary of the LEGO brick</a>. This simple ‘stud-and-tube’ locking building block system has been very influential millions of kids throughout the past half-century, ourselves included. I’ve had many an afternoon spent building houses, cities, spaceships and what ever else my mind could think up.</p>
<p>But how did this little block influence us? For starters LEGO taught us symmetry, balance and basic building instructions while leaving the floodgates open with our imagination. All of this applies to the foundation of design and creative thinking.</p>
<p>It’s not all kids games. At last years <a href="http://2008.sxsw.com/interactive/" target="_blank">South By Southwest (SXSW) Interactive Festival</a>, there was a 6-foot table filled with the childhood staple to sit at and converse the day’s topics while keeping the creativity stirring with the help of LEGO. Even <a href="http://www.google.com" title="Google" target="_blank">Google</a> is celebrating their imagination’s roots. In fact every couple of years, my brother will buy me a small pack of the latest LEGO set to keep on my desk to help remind me of a time when bills, deadlines and relationships were a forethought and imagination rules my actions.</p>
<p>What’s in store in the wonderful world of LEGO? For starters they are re-issuing early play sets from yesteryear and having the likenesses of both <a href="http://batman.lego.com/en-US/default.aspx" title="LEGO Batman" target="_blank">Batman</a> and <a href="http://www.lucasarts.com/games/legoindianajones/" title="LEGO Indy" target="_blank">Indiana Jones</a> in the form of the popular LEGO video game series.</p>
<p>Keep on building, I say. We can’t get enough of the little blocks. Check out the LEGO timelime by <a href="http://cache.gizmodo.com/assets/resources/2008/01/lego-brick4-timeline.jpg" title="LEGO Timeline" target="_blank">clicking here</a>.</p>
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