When some marketers think about design, it’s almost a “black box” to them. But it doesn’t have to be that way. In fact, when you design online your first goal is to consider how users might come through your site. What do we want them to do first? Is there something they need to know [...]

[Read more →]

A new client recently inquired about re-branding their company. They’re an industry leader with a solid reputation (the most meaningful part of a brand). So we focused on their literal presence. Here are a few pointers to consider when reviewing your brand. What is branding? It’s more than a logo and a tagline for letterhead [...]

[Read more →]