We sometimes hear our fellow AD-men complain that it’s hard to consistently come up with new ideas. But in DM what works is leveraging proven ideas and turning them on their side. Like this one that came to Stalelife Austin: It’s a news clipping in an OE with a Post-it note – not exactly new [...]

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For our first video, Joe tells us an important lesson he discovered in a panel session from our second day. Enjoy. The Sweetspot >> What I learned at SXSW iF… from Kurt Pennypacker on Vimeo.

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