When some marketers think about design, it’s almost a “black box” to them. But it doesn’t have to be that way.
In fact, when you design online your first goal is to consider how users might come through your site. What do we want them to do first? Is there something they need to know right [...]

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“Wow, cool chart – it’s got a slider. How much do I need to retire?”

“Wait, this slider isn’t working. I’m grabbing the art off the page. WTH?”
It would have been the bee’s knees to manipulate that sliding chart on the homepage, after all I was just there to get into our checking account. This was [...]

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What company doesn’t want great things said about it?
Public perception might not matter to a super established brand like IBM – wait, no, they really want people to like their products and services too.
Mid-sized companies, they need it.
Same with the SMBs.
So how can you improve perception? How can you show yourself as a company [...]

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We swear – we’re not in bed with local agency news source, Adomatica.
But this is the second time we’ve won the Adomatica tagline contest this year. Must be that our copywriting prowess is just THAT good. (Ever hear of a writer who doesn’t think his writing is great?)
Right now we’re working on quite a few [...]

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OK, OK, it’s actually U.S. Cellular Field, but to those who grew up in the old park, it’ll always be Comiskey.
15 people took the day to celebrate a year of smart marketing and advertising with our crew. It was a good mixture of clients, cohorts and friends. We even saw a SOX 13-8 winner over [...]

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