OK, OK, it’s actually U.S. Cellular Field, but to those who grew up in the old park, it’ll always be Comiskey. 15 people took the day to celebrate a year of smart marketing and advertising with our crew. It was a good mixture of clients, cohorts and friends. We even saw a SOX 13-8 winner [...]

[Read more →]

Friday is a great day for big, wide smiles and this video caught out attention – it’s one of the YouTUBE videos of the year. Hugs are so fun and necessary to life, and this group got plenty of signatures with “intimate networking” (think of the anti-online social networking). A true win win. We’re mulling [...]

[Read more →]

BarCamp is a unique idea – it’s the un-conference (much like 7up was the un-cola). At BarCamp, there are no fees, and no stodgy presenters selling you on their “unique” offerings. Instead it’s professionals gathering, discussing and sharing ideas and values with others who do the same thing. It’s the ultimate social tool for business [...]

[Read more →]

When I ask friends and clients if they’re on Twitter, the response is almost always “what’s that” or “should I be?” Twitter’s saturation isn’t huge compared to other social media, like Facebook and Myspace, but it’s not the same format, either. It’s a microblogging platform where people share their notes, news, reviews… anything they want [...]

[Read more →]

In the 90′s we fought branding as hard as we could. Try as we might, many of our marketing partners were forced to use a heavy brand presence – oversized logos and template designs filled with “Barney” (I love you, you love me) copy. The idea du jour was that the brand far outweighed real [...]

[Read more →]