What company doesn’t want great things said about it? Public perception might not matter to a super established brand like IBM – wait, no, they really want people to like their products and services too. Mid-sized companies, they need it. Same with the SMBs. So how can you improve perception? How can you show yourself [...]

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Stalelife Austin went to the Mashable event in Austin last week with @BruceTurner, a friend and fellow social media zealot. While attempting to park in a garage sixth street, we couldn’t help but talk about poor signage design. Probably because the Stalelife-mobile (hybrid, naturally) was all over the place. “Why must we search for tiny [...]

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Maybe making it, but that’s subjective. A custom wine cellar startup recently jumped on with Stalelife, so we’re having fun with marketing messaging and logo creation. Part of their business model includes filling your cellar with product from the vine – there’s plenty of angles for success. This weekend I caught a post by Hugh [...]

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When I ask friends and clients if they’re on Twitter, the response is almost always “what’s that” or “should I be?” Twitter’s saturation isn’t huge compared to other social media, like Facebook and Myspace, but it’s not the same format, either. It’s a microblogging platform where people share their notes, news, reviews… anything they want [...]

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We sometimes hear our fellow AD-men complain that it’s hard to consistently come up with new ideas. But in DM what works is leveraging proven ideas and turning them on their side. Like this one that came to Stalelife Austin: It’s a news clipping in an OE with a Post-it note – not exactly new [...]

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