Recently Joshua Baer of Other Inbox asked us to present some of our DM expertise to The Capital Factory, a group of start-ups getting advice from other established entrepreneurs in Austin, TX.
It was a fun and relaxed presentation, and we found the Capital Factory participants to be full of courage, energy and good ideas. These [...]

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Words can’t describe how much we dig The Chicago Tribune. The first-rate journalism and sports coverage, our clients in marketing, @ColonelTribune and @dan360man on Twitter – everything about the Tribune is appealing to us. Most of all is their pledge to keep our planet green.
Did you know that The Chicago Tribune averages 40% recycled stock? [...]

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We’ve been waiting to show this one for some time. Our good friends at Klein Construction approached us looking for direct mail that would open doors for their sales team.
Three concepts were presented and what you see below is the dimensional mailer that was selected. 3D DM has near 100% open rates (who doesn’t open [...]

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When we release direct mail files to a printer, we always send a mock-up so they can see the component order and advise us on any possible errors in production. Does the address bar code clear the window? Does the teaser show through the second window? Will the glue on the BRC seal our pieces [...]

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We sometimes hear our fellow AD-men complain that it’s hard to consistently come up with new ideas. But in DM what works is leveraging proven ideas and turning them on their side.
Like this one that came to Stalelife Austin:

It’s a news clipping in an OE with a Post-it note – not exactly new tactics.
Combined, however, [...]

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