We’re pretty fortunate to partner with four great cycling organizations:

The Killjoy Team
World Bicycle Relief
The Dirt Derby
The Bonebell (new site design coming soon)

So when Kevin Heppner asked if we could help design new logos for our favorite team (Joe’s a member), we jumped. Kevin made the new logo a center piece and pulled a 180º from previous designs with a clean kit that’s sure to stand out at the front of the field filled with overdone design and high sponsor counts.

Front and back, yellow and black – and a Stalelife logo that adds a splash of color in a subtle place.

The horizontal logotype is highly visible on a racer's thighs - perfect for the Chicago Cross Cup courses this team will dominate.

Look around Chicago and Austin, you’re sure to see this kit on the dirt and on the streets this year.