When some marketers think about design, it’s almost a “black box” to them. But it doesn’t have to be that way.

In fact, when you design online your first goal is to consider how users might come through your site. What do we want them to do first? Is there something they need to know right away? After all, if consumers are only going to read around 20% of your content, you want to give them the most important information right away.

That’s exactly what we did with BizQuest.com. We simplified their busy page and developed appropriate action-driven content to make it easier for people to complete key tasks. Our design pushes the eye in the right spot (dark blue for the most popular action), and the new header is more pleasant to the eye with a more intuitive taxonomy. Speaking of smart, the buttons that require action are all the same color, we removed the over-use of blue and, lastly, we chose fonts and weights that allow for critical spatial relations.

Success on this project was measured on conversion, and we’re on the upside. While we can’t divulge exact figures, the owner has expressed his pleasure.

New design:

Old design:

If you’re looking to buy or sell a business, please consider our partners, BizQuest. Great people to do business with (and the extra sales will always help prove our viable design even more).