Around 240,000 people will benefit from the most recent Annual Appeal from World Bicycle Relief. If you don’t know them, WBR is a smart and well-run non-profit that provides sustainable transportation to help people go farther, carry more and cut their travel time considerably.

You can see our full case study here.

A lot of hard work and strategy went into this endeavor – a true team effort between Stalelife and the Communications and Development groups at WBR. Our approach was integrated with old and new tactics, and the results will make us stronger for years to come.

In the end, we surpassed initial goals by 25%, raised the total donation amount and nearly doubled the amount of advocates on the WBR lists. But most important, we helped the group that helps so many. And that feels good.