Cycling is good for your health. It’s good for the environment. It’s good for healthcare workers.

Healthcare workers?

Yes, especially in places where people walk everywhere they go. Like in Africa, it’s nothing for the people of Zambia to trudge for hours to get water or to school. But if you give a person a bike, it takes four times less to commute. So people can do more for themselves and each other. And that’s where our favorite charity comes in.

World Bicycle Relief provides sustainable transportation to those who need it most. Here, watch this quick video from The Today Show that shows the power of bicycles in action:

World Bicycle Relief was founded by members of SRAM Corporation, a local Chicago company that leads the cycling componentry industry. It’s a great project to be a part of, so consider signing up for updates to help them out.