Picture this… two Stalelifers walk to a big meeting to propose alternative marketing ideas to The Chicago Tribune. Along the way, on Lower Wacker Drive, one of the pair sees a wallet lying on the ground.
Joe: “Kurt, check this out, someone dropped a wallet.”
Kurt: “No way, is there an ID?”
Sure enough, there was an ID. And money. And a gift card. Not to mention a dry cleaning receipt, a business card and a map. All of which pointed straight to Burger King.
See the wallet was a guerilla tactic for the new Reverse Pickpocket Campaign. We actually found The King’s wallet.
We laughed and looked for a camera (like the Whopper Freakout campaign), then tucked the wallet in our pockets to show the clients. It was a very apropos find.
Kudos to you, Crispin Porter + Bogusky for turning the dial a little farther. And if you were one of the 5,000 wallet-finders in Chicago, be happy that you got to be part of a great experiment. Spend that cash and gift cards, so more marketers will take advantage of alternative media.
Some iPhone images:
3 responses so far ↓
1 Ryan Strauss // Nov 17, 2008 at 10:10 am
that’s a rather creative idea.
2 Trevor // Nov 18, 2008 at 12:45 pm
This is an amazing indicator of where out of home advertising will go. Crispin Porter + Bogusky deserves a lot of credit for this creativity.
3 Joe Doyle // Dec 3, 2008 at 9:28 am
Absolutely. I wish we had thought of it! Just means we have to work hard to convince clients it’s worth the press and spend to play outside the lines.
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