We love identity and branding jobs. Some people may not realize the importance of a business identity, but a smart logo and tagline can help form first impressions and define you from the rest.
Take our friends at eTrial, Inc. – they’re a successful trial support company that creates persuasive presentations for law firms. And after a few years of developing their business, they wanted to enhance that growth with new branding.
Our approach involved a day of creative exercises and discovery with eTrial’s leadership team. We evaluated the competition and defined their place among them. Using our findings we created all this:
The "Visible results" tagline hints at the clear work coming from eTrial, while the logo breaks through the clutter.
The new website uses modern imagery, clean design, focused navigation, a new blog and a portfolio page with a quick video to animate the quality work. Click the image to visit the website.
One of our favorite parts of the collateral are the clear cards. First impressions are important, and these cards set them apart while working well within the new brand identity.
The "Z" fold brochure allows us to separate portfolio display from skillset messaging. It's slick, and the involvement keeps the user flipping through.
ETC went new all the way through their printed presence: letterhead and envelopes, thank you cards and envelopes, notepads, business cards and brochures.
We’re thankful for trusting clients like eTrial, and we wish them continued growth with their new brand.
2 responses so far ↓
1 Annette Stenner // Nov 29, 2008 at 5:10 pm
I’m familiar with etrial Communications and their previous marketing materials. What you developed for them will surely help them increase their stake in the legal consultation community. The website is an improvement on their message and on the way they present themselves to the public. Additionally, I really love the collateral. It says contemporary/creative without focusing on cliché tech-focused graphics. Nice job!
2 Joe Doyle // Dec 3, 2008 at 10:16 am
Thanks, Annette. Coming from your trained eye, that means a lot!
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