We’re lucky to work with clients who enjoy the same passions as us. From our love of bikes (The Dirt Derby and World Bicycle Relief – creative to come) to our affinity for independent film, we really enjoy a nice balance.

This year we’ve lent our support and design prowess to the Midwest Independent Film Festival, a year long fest that runs on the first Tuesday of every month in Chicago.

Help us decide – which awards poster do you like the best?

We’ve created three concepts for the annual “Best of the Midwest Awards” and we’d like your opinion. Please read our rationale and give us your thoughts to help pick a winner.

Creative input:
Design a branded poster that exudes a “sharp, high-end, classy, for everyone” feel. Be sure to keep the film community in mind when designing.

Concept One

Dark and sleek, it plays off of the modern touches of legendary designer Saul Bass. The bright colors juxtapose the black background and pop off the page grabbing your attention. The stark white imagery shows the foundation of indie film – the old 8mm camera. While a classic Zippo top shows that these films are ‘hot’ and cutting edge.

Concept One

Concept Two

This poster an abstract heart is comprised of overlayed translucent cutouts of the states that make up the Midwest. After all, the Midwest is the heartland of our country. The clean white background harkens back to modern/minimalistic artwork form the 70’s & 80’s.

Concept Two

Concept Three

Our good friend Brian has knuckle tattoos that read ‘hold fast’ and it made us think about the dedication required for his permanent belief. Midwestern artists strongly believe the middle of the country is one of the best places to find emerging artists. So poster three showcases the strong love of the Midwest in a simple illustration accentuated with graffiti graphics.

Concept Three

So which one do you like?

What’s your favorite and why?

If you are in Chicago, check out the Midwest Independent Film Fest on the first Tuesday of every month at the Landmark Century Cinema. Amazing films and a good place to see film from artists before they get famous.