Recently we completed a super blog for our friends at the Dirt Derby. They were looking for an efficient way to monitor and post complex information in-house. Each race’s results needs to build on the previous one (it’s a series), and the site also needs to generate enough interest to keep people coming back.

The biggest requirement was the ability to modify the website in a second’s notice, so we recommended a super blog, if you will. It has multiple URLs landing into one design, with three tabbed sections and 14 subpages.

It’s complex and the taxonomy was a great challenge to figure out with the group that is still trying to figure out everything that they do. Seems like Andrew Stackhouse, bike promoter extraordinaire, is always coming up with new ideas for cycling races in central ATX.

In the past Andrew’s team has posted lengthy reviews and notices, so we used a white content channel to ensure readability was kept to high level. The black border provides a nice contrast and also helps Glennon Simmons photos pop more on the page (he’s got a great eye, that guy).

Head out to the Dirt Derby – you’ll see us in our Stalelife kits every Tuesday. And at the Lone Star Cyclocross events, too.