Stalelife Austin went to the Mashable event in Austin last week with @BruceTurner, a friend and fellow social media zealot.
While attempting to park in a garage sixth street, we couldn’t help but talk about poor signage design. Probably because the Stalelife-mobile (hybrid, naturally) was all over the place.
“Why must we search for tiny signs that don’t appear until the last minute?”
“Why are they all the same color?”
Seems like the folks running Eureka Tower in Melbourne, Australia thought the same thing, because they hired actual artists to create their signage. True, trained professionals who put together the most incredible design of parking garage signage known to man. They look distorted now, but when driving and approaching them they are completely legible. The design even won an award, and I like to think that’s because the design is founded in smart.
Can you think of other places that could benefit from smart environmental design? The Chicago “EL” system is one…


2 responses so far ↓
1 Katie Harris // Aug 19, 2008 at 6:12 am
Great post!
Bad signage – car parks, malls, even street signs – has been one of our pet peeves for years. Also great to see that it’s a local initiative.
http://www.emerystudio.com/es_flash.htm
Go Melbourne!
Katie (from Sydney)
2 Joe Doyle // Aug 21, 2008 at 10:15 am
Thanks for the response, Katie. We love your work.
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