Joe Udell (fellow cycling geek and DM pioneer):
“I sent your contact information to a friend. He’s starting a custom wine cellar
and lifestyle business”.

Joe Doyle (the author and VP of the Intelligence Division):
“No way. Wine? What a dream.”

JU: “You don’t like marketing credit cards anymore?”

JD: “Sure, but wine is something we all believe in.”

We’re grateful for our friends and business partners, and it’s because of them that we can introduce you to a cool new company, Vinaire.

It’s the start up of Gary and Cindy Crowell, two accomplished businesspeople with the right drive and plenty of ideas. Soon they’ll lead an under-served market by offering life’s simple pleasures. It’s exciting to be part of their growth – to date we’ve developed brand messaging, their logo, tagline, business cards and letterhead.

The logo features a wax seal that embodies the heritage of wine. In contrast, the modern font is representative of Vinaire’s advances in construction. The tagline is apropos for Gary and Cindy and their customers, all of whom are friends of the grape.

The wood design draws upon the medium in which Vinaire creates. The wrap around wine bottle promotes user involvement and has drawn great initial impressions.

If you’ve ever considered a custom cellar or wine storage, please visit their soon-to-be-created website or Tweet @grcrowell. He’d love to chat with you.

Welcome to the world, Vinaire.