Maybe making it, but that’s subjective.

A custom wine cellar startup recently jumped on with Stalelife, so we’re having fun with marketing messaging and logo creation. Part of their business model includes filling your cellar with product from the vine – there’s plenty of angles for success.

This weekend I caught a post by Hugh MacLeod. He’s a Marketing Strategist and Web 2.0 evangelist who doubled sales (in less than twelve months) for a South African Winery called Stormhoek. We first met him at SXSW this year.

Hugh’s post is relevant to us, given the wine industry angle. But his message is really for everyone:

What’s true in life is also true in marketing: If you want to be boring, talk about yourself. If you want to be interesting, talk about other people.

Re-affirmation of our core beliefs (albeit indirect) never gets old. Take the “we” out of your marketing, and use the “you”.

If you stand out from the competition with the only true item that matters – complete customer satisfaction – yours will come at the end. And if you toe the line on that belief, you’ll get yours time and again for many years to come.

© Hugh Macleod | GapingVoid.com