50 years ago the peace sign was born. It was created to symbolize Nuclear Disarmament, with the “ downward arrow” section symbolizing N for nuclear (in the semaphore language), and the straight line the symbol for D. The circle represented the world.

The creator was a conscientious objector from WW2, a designer by the name of Gerald Holtom. His logo has been replicated millions of times, and it’s use even reached commercial proportions. As a true symbol of freedom, he never registered it as a trademark, so it could remain free for all.

We design logos all the time. Most inspiration comes the actual company or service that we’re depicting through the logo. But true passion from personal experiences is the key, and if you want something to stand the test of time, you have to believe in it.

Peace.